Our Story

Since 1985, the Treasure Cove has been a Lake Geneva staple. The large mermaid sign towers over Broad Street making it easy to find on your way to visit the beach, the lakeshore path, or the iconic Riviera Ballroom. Since opening, we have continually strived to offer on-trend items for every person visiting Walworth County. We carry souvenirs, gifts, t-shirts, sweatshirts, the area's largest

selection of novelty socks, collectibles, and so much more. In 2012, we introduced handmade fudge to our lineup and offer daily specials to our guests. With our top-selling flavor, Chocolate Turtle, we carry the freshest, best tasting, most delectable fudge in the area. Stop in today to check out or ever-changing selection!

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